Sunday, September 14, 2025

Why should Preachers care about Cognitive Biases? - Part 2

God made our brains with great wisdom 🧠. They are carefully designed to help us live and make decisions. One way this design shows is through shortcuts in thinking. This is called heuristics.

These shortcuts let us act quickly ⚡ without stopping to think through every single detail.

In the right situation, these shortcuts are a gift ✅. Long ago they helped people decide fast — whether to run from danger, trust a friend, or follow a leader. But when these same shortcuts get used in the wrong place, they turn into biases ⚠️. That’s when our brain starts making mistakes.

Take confirmation bias for example. This comes from the shortcut “trust the people and ideas you already know.” In the past, it kept tribes close and safe. But today it can make us only listen to what we already agree with, even if it isn’t true.

That’s why people sometimes keep following false preachers — not because the message is true, but because it feels familiar and fits what they already want to hear.

Our brains are not faulty — they are simply using good patterns in the wrong way.

And this is where the preacher of truth has a real challenge: to do two things at once.

First, to break through the biases that keep people from hearing👂.

And second, to understand those same patterns, so the truth can be spoken in a way people can grasp ✨.

1. Speak Through Story: The Parable Technique

Jesus used parables as cognitive bypasses 📖 - they slipped past people's mental defenses because they seemed like simple stories. The brilliance was in their delayed revelation . Many of His parables were specifically about the Kingdom of Heaven👑 because the people’s minds were biased toward expecting a political Messiah who would overthrow Rome. Through stories, Jesus gently shifted their imagination from political freedom to God’s larger plan for the redemption of mankind.

People would nod along with a story about a farmer or a wedding, only to realize later that Jesus was talking about them.

The Parable of the Good Samaritan demonstrates this technique:

  * The audience expected the hero to be the priest or Levite (their religious leaders)

  * Jesus made the despised Samaritan the hero

  * By the time they realized the point, they were already emotionally invested in the "wrong" character

  * The question "Which was a neighbor?" forced them to voice what they'd unconsciously accepted

The Parable of the Workers in the Vineyard challenged their merit-based thinking:

  * Started with a familiar employment scenario

  * Gradually revealed God's grace operates differently than human fairness

  * By story's end, they're questioning their assumptions about who "deserves" God's blessing


Take this modern parable:

A couple went out to dinner for their anniversary 🍽️. The husband was very polite to the waitress: “Thank you so much for the nice seat!” He was patient when the service was slow: “No worries at all!” He was understanding when his order came out wrong: “These things happen!”

But when his wife mentioned she’d had a hard day with the kids, he checked his phone 📱. When she tried to share something that excited her, he looked around the restaurant. When she suggested they should do this more often, he said, “If we could afford it” — even though he had just left a generous tip for the stranger serving their food 💵.

The waitress walked away thinking, “What a kind man.” His wife drove home thinking, “He’s nicer to people he’ll never see again than he is to me.”

The story makes us stop and reflect: Why do we so often choose kindness for strangers but not for the people we claim to love most ❓

That’s a cognitive bypass at work. Instead of me standing in the pulpit saying, “We often treat strangers better than family,” which might trigger defensiveness, the story slips past our mental shortcuts. It bypasses the bias of self-justification and lets us see the truth for ourselves.

The goal is to help our audience see clearly ✅ - and once they see clearly, the Spirit can do the work of transformation ✨ that no amount of direct argument could accomplish.

 Try This in Your Sermon Prep ✍️

As you prepare your next preaching, try this simple exercise:

1️⃣ List the problem statements you want to highlight in single sentences. (For ex: We don’t prioritize God. We are slow to obey.)

2️⃣ List common incidents your audience experiences.  (For ex: Morning rush)

3️⃣ Think of a story that can let people see themselves in the problem 📖

💡 Allow it to simmer in your mind. Be observant in everyday life 👀. Notice the stories hidden in ordinary moments. This practice will not only enrich your sermons but also train you to see God’s truth at work in the world around you 🌍.

In Part 3, we’ll look at another of Jesus’s methods: how He used contrast with the familiar (“You have heard it said… but I say to you”) to break through old thinking and anchor people in God’s truth.

Saturday, September 13, 2025

Why Preachers Should Care About Cognitive Biases – Part 1

 Many faithful preachers hold to a conviction: “The truth is enough. Preach the Word faithfully.”

This conviction flows from a deep reverence for Scripture and a right belief that transformation is the Spirit’s work, not ours. That’s noble. That’s beautiful. And it reflects humility before the sovereignty of God.

But here’s the hard part. That same conviction can sometimes lead to sermons that speak truth but don’t stick. Doctrinally precise, heartfelt, hermeneutically sound,  Spirit-trusting sermons… evaporating from memory before people even step out of the building.

Why? Not because the truth is weak. Not because the Spirit is absent. But because the human mind is flooded with distraction, forgetfulness, and competing voices that know how to grip attention.

And here’s the uncomfortable contrast:

False preachers, cult leaders, political demagogues, even marketing executives — they study how people thinkThey use memory, story, repetition, emotion, and social influence to lodge their half-truths and lies into human hearts. 

Their messages stick not only because it is what their ears itch to hear, but also because they’re designed to be unforgettable.

So we have to ask:

  • If deceivers are so intentional, can truth-tellers afford to be careless?

  • If God has designed human minds in a certain way, are we being good stewards of the gospel if we ignore that design?

The answer is not to copy manipulation. The answer is stewardship.

Think of money. In one person’s hands, it funds corruption. In another’s hands, it feeds the hungry and builds hospitals. The tool is neutral. Its purpose gives it meaning.

The same with psychology. Used for self-promotion, it manipulates. Used for truth-telling, it honors the hearer — it makes sure the seed of God’s Word falls on ground where it can take root. It’s not about performance. It’s about faithfulness.

That’s why I want to write about some of these tools. Not to make sermons flashy, but to make them memorable. Not to replace the Spirit’s work, but to serve it.

I am not a psychologist, nor do I claim to be a master communicator. I am simply someone who has prayed, wrestled, and brooded over this tension for a long long time: how to keep truth from slipping through our mind.

Titus 2:7–8 says: “In your teaching show integrity, seriousness, and soundness of speech, so that those who oppose you may be ashamed because they have nothing bad to say about us.”

I only want to illuminate this small phrase: soundness of speech. Because truth deserves not only to be preached — but to be preached well.